The same study by the Magazine Publishers Association also found that consumers rate magazines as the most credible and relevant medium: People trust information in magazines In the study, magazines were selected 43% of the time, compared with 32% for network TV, 15% for cable TV and 10% for the Internet, as containing advertising that they can trust and believe. People find product information less intrusive in magazines Only 7% of respondents said that advertising in magazines was annoying, compared with 51% for network TV, 24% for cable TV and 18% for the Internet. People are motivated to purchase products they see in magazines Magazines were selected 44% of the time as the medium that contained advertising which directly led to the purchase of a product or service, compared with 34% for network TV, 16% for cable TV and 6% for the Internet. Magazines give customers the information they want, how they want it and where they want it. With a magazine, the consumer controls the information reception process — which is why the information is more effectively received.